Eileen Burbidge is a founding partner of Passion Capital, an early stage VC who have invested in the likes of Monzo and GoCardless. She is also Director at Fertifa, where she applies her personal passion for inclusive and accessible reproductive healthcare.

What do you do with a £23 billion category needed by over half the world, creating 3 million tonnes of microplastics every year which lasts for over 500 years? You change it.

We developed Flushtec: our proprietary flushable and microplastic-free absorbent hygiene technology. We applied Flushtec into our first consumer period care brand: Fluus.

In the UK, 37% of people flush a period product. 52% do it every single month. Nothing on the market was flushable. Until now.

Designed to replace the market leader, reviewed as more secure, comfortable and hygienic, Fluus' products improve the experience of the user, and halves their carbon footprint.

This is an exclusive opportunity for high net worth & sophisticated investors to join Planera's mission and co-invest with Eileen in Fluus, an exciting product aiming to transform women's hygiene.